If there’s someone who knows how to enjoy the holiday season, it’s J Balvin. Verizon and The Community teamed up to bring this vibrant holiday campaign to life, featuring the reggaeton king himself and showing families how to save a lo grande.
I had the opportunity to collaborate with The Community’s creative team during the concept ideation phase, contributing ideas, writing scripts, and shaping the social media activations to launch the campaign with all the flow and flavor of the season.
Let’s go!