Everything started with a pitch. Doner brought me onto the team as Creative Director to help win a big new account: Travelocity. They wanted to create a campaign with the Hispanic audience as the main focus, but the challenge was to make it resonate with the general market, too.
We did it. We won the account and launched a fun, culturally relevant campaign called “Seize Your Someday.” We shot twelve commercials in both English and Spanish, all on a record-breaking timeline and with pretty fun results.