Target’s 2020 holiday campaign was called “You Bring the Meaning,” and it was designed to show how every moment becomes more meaningful when guests bring something extra, something personal, and something thoughtful to the season.
I worked with the creative team at Mother NY to create a spot that reflects Hispanic traditions and how families and friends keep those traditions alive year after year. The English-language spots feature Mary J. Blige’s iconic hit “Real Love,” with a brand-new Spanish adaptation performed by Anitta.
