Target’s 2020 holiday campaign was called “You Bring the Meaning,” and it was designed to show how every moment is made more meaningful when the guest brings something extra, something personal, and something thoughtful to the season.
I worked with the creative team from Mother NY to create a spot that reflects the Hispanic traditions and how families and friends keep those traditions alive year after year. The english spots feature Mary J. Blige’s iconic hit “Real Love”, with a brand new adaptation from Anitta in Spanish.
