For Latinx Heritage Month, Spotify USA wanted to create a brand and social impact campaign that communicated the diversity within the Latinx community and celebrated its resilience. In collaboration with an incredibly talented internal team, we created “Aquí Siempre,” an awareness campaign that amplified the voices shaping Latinx culture today, including those who challenge stereotypes, fight adversity, and uplift Latin American communities through their work.
We worked with photographer Camila Falquez to capture a series of stills and video portraits featuring key members of the community, including musicians and podcasters. The digital pieces were displayed across Spotify’s digital channels, and we invited poet Yesika Salgado to put the words to the pieces with a beautiful poem.
The campaign culminated with a billboard in Times Square featuring the faces of Latinx creators, generating thousands of positive reactions and a huge amount of engagement on social media.
