Helping women say what they have to say

L’Oreal wanted to create a special online platform where latinas could find specific content created based on their beauty needs and designed specifically for them.

Latinas in the United States love make up tips and celebrity gossip, but we wanted to create an inspiring message and an emotional connection with our girls. That’s how “Dilo con belleza” was born. It´s a platform that gives beauty advice to Latinas not just to help them look better, but also to show the world what they have to say.

What better way to amplify their message than with the perfect lipstick color?

 Design by Javier Viramontes. 

Disclaimer.

These pieces belong to a proposal created for the client by an agency. This is not part of the official campaign for the brand.