A different celebration

Empty a stadium, fill it with feelings.

 Johnnie Walker asked us to write a television commercial starring the ex Yankees Player, Jorge Posada. The idea was to use the commercial for both the general and the Hispanic market.  We had to celebrate the success of his career, but Johnnie Walker had to be the main character in the story… After a lot of thinking and writing, we decided to recreate the extremely emotional moment when the player says goodbye to the stadium that has seen his triumphs during so many years.

The Johnny Walker team (directors/executives/account managers) loved it, and it was a success online and, on the huge screen at Yankees Stadium, a home run.