A strong drink for an even stronger generation

Last year, Jagermeister gave us an important mission. We had to communicate their brand for the first time to a new generation of bilingual and bicultural latino millennials that live in Texas and have built a strong identity that mixes the two cultures.

We created “Una Raza Única”, a campaign that celebrates their identity and identifies their values with the ones that Jagermeister represents. Jagermeister can´t be classified in an individual liquor category. It is a mysterious and strong mix of a lot of natural ingredients coming from very far, just like this new generation of Latino men; Una Raza Única. 

Disclaimer.

These pieces belong to a proposal created for the client by an agency. This is not part of the official campaign for the brand.