Cutest Youtube family ever

Post asked us to create a new digital strategy for Honey Bunches of Oats based on the idea of “together is better”, inviting families to enjoy more moments together. In the era of Youtube sensations, we thought of the possibility of working with one of the characters that already had a lot of followers, but then we thought a little bit more and we got to this clear idea: we needed to create our own Youtube sensation. 

This is how the Bunches Family was born, the faces of our campaign, made with cereals and a lot of love. Our idea was to make tutorial videos where the mom gives tips about activities to do with your family. In every video something happens and we see the real nature of the family. 

Disclaimer.

These pieces belong to a proposal created for the client by an agency. This is not part of the official campaign for the brand.