When storytelling is a kid game

*Winner of the Multicultural Marketing and Media Awards

Best Healthcare Multicultural Campaign

 It’s not easy to get creative with a pharmaceutical account (It’s even more difficult to sell it to the client) But we did it!! Caladryl is a medication used to treat itching and pain caused by minor burns/cuts/scrapes. It is also a long time friend for all moms in Latin America. Caladryl was now being sold in the States for the first time and needed to create an exciting way for moms to reconnect with a product that they respect while also bringing back good memories.  

 What did we do? We created three different bilingual stories for kids where moms are the heroes with a little help from Caladryl.